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NewJeans's
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🌸✨ Deeply Y2K-inspired, the musical and visual direction of NewJeans fall in line with “newtro,” or new retro, a trend in South Korea that recalls the past with a contemporary twist. The most standout thing about NewJeans is their very Y2K aesthetic. The 2000s are now back in style and its producer saw the opportunity to mold a new girl group around that whole concept and they knocked it out of the park. From their looks, songs, videos, and much more, NewJeans looks like they stepped right out of the early 2000s even though the members weren’t born yet. The turn of the new millennium vibe the group is going for is both nostalgic yet feels fresh for today. 🌸✨
✩ Newjeans
a Korean group whose music and concept revolved around the Y2K aesthetic
